Boxer

Boxer is a service for online shoppers to shop cross–border with absolute confidence. If anything goes wrong, shoppers who added Boxer cover at checkout can count on local support before and after delivery—with a refund, repair or replacement of their item.

I’ve had the privilege of being part of every aspect of the brand and digital platform from its inception; acting as brand designer, creative & art director, and digital design lead alongside the in–house team. Originally called LocalCover, we worked through a number of research and strategy sessions (including some third–party experts, The Research Agency) to develop a value proposition, brand values and a personality. All that work led to the relevation that a dog was the perfect personification of the brand we wanted to create. More specifically, a Boxer was the perfect fit—and a marvelous coincidence that Boxer’s CEO used to have a Boxer cross-breed: Honey’s crooked ear is represented in the final Boxer mark.